Well, they have them in international soccer. And the consequences can be amusing. The Philadelphia Union's jerseys say "Bimbo" on the front, named after the multinational baking company and not a local gentleman's club. And, no, no one has a jersey that shouts "Chico's Bail Bonds" the way the backs of the jerseys did in "Bad News Bears." I did think that it was tragicomic about five years ago when AIG was the jersey sponsor for Manchester United. After all, AIG almost went broke, and the U.S. government had to help bail it out. But I'm sure that the owners of ManU did not entertain the thought of putting "USA" on the front of the jersey.
Apparently, David Stern opposed the idea, but Adam Silver approves it. And I also heard this morning that the sponsor's logo will not have the prominence on an NBA jersey that it does on, say, the jersey of Chelsea or Arsenal. That said, I am not sure that "Fly Emirates" will fly on a Knicks' jersey or a Lakers' jersey the way it does for Arsenal, PSG, Real Madrid and AC Milan. In England, you get gaming companies and the occasional corporate sponsor -- it does puzzle me why HP sponsors perennial runner-up Tottenham as opposed to a team that qualifies for the Champions League. Still, the sponsorships have worked for NASCAR for years, so it will be interesting to see what the NBA does.
My guess is that a certain TV show would sponsor the Philadelphia 76ers.
"Biggest Loser" would be pretty amusing to see on a hometown jersey.
The possibilities are beguiling.
Apparently, David Stern opposed the idea, but Adam Silver approves it. And I also heard this morning that the sponsor's logo will not have the prominence on an NBA jersey that it does on, say, the jersey of Chelsea or Arsenal. That said, I am not sure that "Fly Emirates" will fly on a Knicks' jersey or a Lakers' jersey the way it does for Arsenal, PSG, Real Madrid and AC Milan. In England, you get gaming companies and the occasional corporate sponsor -- it does puzzle me why HP sponsors perennial runner-up Tottenham as opposed to a team that qualifies for the Champions League. Still, the sponsorships have worked for NASCAR for years, so it will be interesting to see what the NBA does.
My guess is that a certain TV show would sponsor the Philadelphia 76ers.
"Biggest Loser" would be pretty amusing to see on a hometown jersey.
The possibilities are beguiling.
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